When in business, you know that there is going to be a time to reinvent what you do in order to make sure that you are keeping up with the current market as it changes. That time is now when it comes to property management, but a lot of professionals – season and newbies alike – are simply looking around in wonder to figure out how, exactly, they should be changing. All eyes are looking to see where to go from here. Luckily, we’ve pulled together some ways that you can look at changing up property management to keep yourself relevant even in this career-changing adjustment. Take a look for yourself:
Make sure you understand how your audience is changing: The first thing to know about how property management is in the process of shifting is to make sure that you understand just how your audience is changing. Who are you selling to? What do they care about? Why should they trust you instead of someone else? You must make sure that you totally understand the person on the other end of the counter so that they will see how and why you are the best company for the job.
Think outside of the box: When it comes to the actual ways that you are going to be changing the way that you do business, remember that it’s deceivingly easy to get trapped in a box even while convincing yourself that you are going about your business in a unique way. Try to really get outside the box and think of a few options that will shake up the way that you do business – and grab your customer’s attention at the same time. Need examples? Here are a few to start you out:
Try digital look books: A hands-on way to make sure that you are starting off on the right foot. A digital look book of your properties complete with all of the newest technologies in which they can scroll through those properties on their favourite devices is one great way to go about it. This could be through a mobile app, 360-degree rotating photos, drone videos and more. All of this can be through digital means so that it’s clear that you are changing with the times.
Try “buy one get one” if you need to get their attention: This sounds like madness, but it’s a great way to get customer appreciation in a way they can actually trust it: financial incentive. If they move in to one of your properties, offer them a month free or rent or some other worthwhile financial incentive to trust them. This will show that you care about them and focus on making sure that you are also speaking their language.
Don’t wait, change now: It’s tempting to think “I’ll do it next year” and secretly believe that this will all go away, but the technological and forward-thinking customers are certainly here to stay. So, change now and change before your competition can do so. It’ll give you an edge on them and also make sure that you are showing your valuable customers that you care about them and their needs.
The world of property management is on the brink of serious change, so make sure that you are changing with it and don’t be afraid to find a revolutionary idea that works for you and your bottom line. Your customers want that, too.