Animated explainer videos continue to be one of the most popular content formats today. They can be used in different ways and for various purposes that they have a permanent place in the areas of marketing, training, and recruitment.
Well-known animation studios in Australia say that the popularity of this type of video rests on the fact that these can be used to explain even the most complex topic in a clear, comprehensible way. They do this while still holding the attention of and entertaining viewers.
Animated explainer videos can also give you unlimited possibilities to come up with unique and fun content. You can be as creative as you can with the graphics or animation and script to draw and keep the attention of the viewer.
Lastly, using animation for your explainer videos is more cost-effective than hiring live actors. It is more hassle-free as well; you won’t have to deal with choosing and preparing the set. There will be no drama during the shooting, too.
Due to these reasons, the popularity of animated explainer videos is expected to continue and even soar higher in the following years.
Animated Explainer Videos in 2020
Since 2020 is right around the corner, it pays to know which trends in animated explainer videos are expected to come up.
By having an idea of the things that will shape this type of content, you can start planning and be prepared to ride on the success of these trends.
Below is an overview of what you can expect from animated explainer videos in 2020 and beyond:
1. Whiteboard animation
As one of the most widely used types of explainer videos, this animation format will continue to be popular next year.
Although this type of animated explainer video seems so simple since the visual representation of whiteboard animation is produced on a white surface, it is still highly-effective and well-liked.
Its minimalistic approach captures the attention of viewers easily. Additionally, using whiteboards in teaching, meetings, training, and other types of corporate gatherings is a well-known practice. Because of this, the audience will be able to relate to and follow the topic or concept quickly.
Due to these reasons, it is expected that whiteboard animation will continue to be a highly-sought format in explainer videos next year.
2. Motion graphics animation
The use of the graphic design in animation has been a trend for many years now. It is expected that it will continue to do so in the coming years.
This type of animated explainer video uses graphics elements, such as shapes, patterns, and colors, to express a message through elegant movements.
This format is usually chosen when the topic of the video is a complex or abstract concept. It is, therefore, a highly-recommended option for startups and new businesses in the tech or financial sector.
When produced properly, it will encourage audience engagement and increase brand strength.
3. Cartoon animation
Character animated explainer videos are currently in-demand as well — a trend that will likely spill over into 2020.
This type of explainer video has one or more custom-designed animated characters that bring emotion and personality to a brand. It is fun to watch and hooks viewers quickly. It also creates memorable, informative tales as well.
Cartoon animated explainer videos make use of storytelling to show viewers how your product or service can help them. As such, they have a friendly approach and present your brand as one that is interested in solving problems.
This type of video will allow you to connect more with your audience, possibly giving them the push they need to engage with you.
4. 3D animation
3D videos are the wave of the future. As such, expect to see more of this type when searching for animated explainer clips next year.
Watching elements in 3D gives viewers an entirely different and enhanced view of the characters and all other components in the video. Because of this, 3D animated videos are instant attention-grabbers. They keep the audience glued to the screen as well.
Additionally, 3D animated explainer videos are more impactful since they can convey the quality and level of standards your business has.
Companies can have a completed 3D animated explainer video produced or have three-dimensional elements added to the clip. Whichever way brands go, they will have a futuristic video — one that will stand out effortlessly.
5. Liquid motion
Lastly, liquid motion is a style of animation that enables organic shapes to move and transform in a fluid way.
The effect gives scenes or images smoother fluid transitions, thus giving the video a more artistic, creative feel.
When used in animated explainer videos, they give out a more soothing effect. Because of this, they do not appear too aggressive, which can turn off viewers, especially if the clip is used for presenting a new product.
Liquid motion is also always eye-catching. Additionally, it is very helpful in expressing your purpose to your audience.
Since liquid motion can give an animated explainer video an artistic flair and futuristic look, you can expect this trend to stay around for a long time.
To get the most from your animated explainer videos next year, take note of these trends and find one which suits your needs and preferences. If you are having difficulties choosing the best type to use or elements to add, get advice from a trusted animated studio.
Anthony Lam is the founder of Punchy Digital Media, a creative agency that helps organizations grow using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac, and the Australian Government, running campaigns and reaching millions of people.